Photos That Sell Holidays
As the sales point of holidays has moved to the Internet, the display of images has become much easier – digital display doesn’t make a carbon print as for print travel magazines and pamphlets. Moreover, travel photos online can be combined with the booking processs which shortens the mental leap of deciding for a place to go and the purchase of a holiday.
Famous Landmarks And Props
As travel photography mostly expose outside locations, one rule of thumb is to confine the photo sessions to early morning or late afternoon. You want the sun to be low on the horizon, so shadows can help to create a moody or mystical atmosphere. Famous landmarks are obviously one of the first to photograph, but remember that you will not be the first one who have photographed that landmark! To remedy this, try to find angles or extra props to add to the scene. It can be tricky to find suitable angles or props, but given some time to associate the place with holidays and types of travellers you can come up with really unique photographs.
Artistic And Informational Photography
Selling holidays with photography is a niche where photos are meant to convey important information. Customers make an effort to find out as much as possible before endeavouring to go to a new place. And that effort involves seeing photos of the location, to know what to expect.
The product in this case, the holiday, is a change in daily life for a number of days. So for any potential customer it is vital that they like the place they are changing to. And that is where the photographer comes into the picture (pun intended).
For the photographer this involves changing the mindset from artistic to informational during the same photo session! As the photographer you need to combine these skills to convey both beauty to create attraction and at the same time tell as much as possible about the location.
Show People On Location
As most photographers are well aware of, photos with people in them generally sell much better. With this in mind, try to photograph people in their ordinary activities, be it locals or travellers. People on location always create most of the atmosphere, which is why you need to show the holiday goer exactly the kind of people and activities they will encounter.
Do you have something to add to this? What have you encountered during your travel photography? Anecdotes and tips are surely welcomed by all!
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